The REVEALING TRADER'S SUSTAINABILITY IN THE LOK BAINTAN’S FLOATING MARKET
Purpose — This paper revealed the trader’s sustainability in Lok Baintan’s floating market using an interpretive paradigm and the religionist phenomenological approach.
Design/methodology/approach — a religionist phenomenology approach (which developed Husserl’s transcendental with religionist paradigm) was taken by conducting in-depth interviews and site observation. Some relevant literature has also been taken to sharpen the maps of findings.
Findings — The result states that Lok Baintan’s floating market has sustainability supported by religious values. The value became a basic value for traders to survive in. Those traders believe that everything has its own fortune and has been arranged by God. This belief made them keep enlivening and trading along the river in the Lok Baintan’s floating market.
Practical implications — The belief that God has arranged all beings' fortune has led the traders to give up on the conditions of nature’s environment where they lived. This made them survive and enliven the Lok Baintan’s Floating Market.
Originality/value — This paper convinces that religious values and beliefs influence Banjarese (local people) to keep their simple life lasting until now. Nowadays, this considers the key to sustainability in the Lok Baintan Floating Market.
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